The Allure of Novelty

Human beings are built for novelty. We are attracted to the new, bright shiny thing, regardless of whether it is superior to what we already have. Perhaps we are not too far removed from the toddler who is immediately discontent with the toy he is playing with as soon as a new toy is introduced.

Our brains are biologically wired for novelty. However, research seems to be showing that bright flashy screens and always-at-your-fingertips technology bringing the whole world to us right now have exaggerated what was already a predisposition. While obsession for novelty is not necessarily detrimental, we must be wary of our desire for it.

Because we are built for novelty, we are at risk for overlooking the tried and true while we search for new and exciting. The “old way” of doing things, no matter how effective, is boring. Our brains want fresh and innovative. We waste precious time and energy on the novel while ignoring the proven.

Do not let what might work distract you from what has always worked.

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