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Pluralistic Ignorance

Pluralistic ignorance is a social phenomenon that is especially prevalent during times of uncertainty. When we are in a new or unfamiliar environment or circumstance, we find ourselves searching for appropriate behaviors or reactions. Typically, we look to the behaviors and reactions of others to guide our own response. Thus, our response is not based on what is right or effective, it is predicated primarily on what others are doing.

When caught up in pluralistic ignorance, we do not really understand why we or anyone is given to a specific response or a set of reactions. Others are doing it and that seems to be compelling enough. Later, we then justify our “herding” with the group with more rational answers. But if we are honest with ourselves, the real reason boils down to “everyone else is doing it.”

You have likely asked your child a question to the effect of, “If Timmy jumped off a bridge, would you?” But we need to be asking ourselves, “If all my peers were jumping off a bridge, would I?”

When faced with uncertainty, you must not abandon critical thinking. Whether it is following the crowd simply because it is the crowd or going against the grain for the sole purpose of defying the masses, you are engaging in pluralistic ignorance. In either case you are allowing the herd to dictate your actions.

Remember to critically examine your actions and decisions. Resist the pull (or push) of the herd and do not blindly accept or reject their response. Rather, live by the words of I Thessalonians 5:21, “Test all things; hold fast what is good.” 


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