Guarantees - The Siren's Call

We love guarantees. Whether it be a warranty, an interest rate or a promise from the government, we are hard-wired to latch on to certainty and predictability. Unfortunately, guarantees are inversely correlated with freedom. As certainty and predictability in your life increase, freedom and flexibility naturally diminish.

And that’s the problem with guarantees, people will still choose them even if something is guaranteed to suck! Just to have something they can count on, many will select a distasteful path or option, rather than take a chance at outstanding. Known suffering is often preferred over unknown outcomes.

Never trade away your potential for a guarantee. No great achievement was ever accomplished under the banner of certainty. I guarantee it 😉

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Mindset Matters

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