The microwave was invented in 1946 by radar engineers and
provided homes with a shortcut for cooking and warming up food. Email allowed
messages to transfer instantaneously across the world and provided a short cut
for communication. Although these innovations work amazingly well and have
enhanced efficiency in our daily lives, shortcuts and quick fixes are rarely
the answer. In fact, they generally do more harm than good as they distract
from the path we should be following. Yet, we remain enchanted and mesmerized
by the mirage of the quick fix.
According to multiple research sources, the diet pill
industry is a $70 billion dollar a year industry. To put that into perspective, if you were to
stack $100 bills flat on top of one another, $70 billion would create a stack
nearly 45 miles high. How is this possible when the mystery of weight loss is
no secret at all? We know that all we have to do to lose weight is eat a little
less and move a little more, but I guess that just takes too long. Someone
spends 20 years treating their body like a garbage disposal, cramming in any
and every kind of junk they can find, and then is frustrated when they can’t
reverse that damage in 20 days of diet and exercise?!? So, they turn to some
kind of magic diet pill, maybe a mix of “secret” botanical extracts from a
region of China we’ve never heard of, extracted from a plant we can’t pronounce
and that hasn’t even been tested on animals.
People are so unwilling to play the long game and patiently
execute tried-and-true that they will turn to almost anything as an
alternative. This isn’t just in health and fitness either, it’s the quest for
the get-rich-quick, home run stock rather than living within one’s means and
diligently saving, it’s looking for the perfect phrase to close more sales
instead of knocking on more doors, it’s seeking the breakthrough parenting
technique from the Nobel Prize winning child psychologist, it’s in almost every
important area of our lives.
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