I saw a commercial this am for local gym. Ironically, I was
working out at another gym in town when the ad came on. Anyway, the commercial
espoused all the great features of their gym (weights, cardio, free candy – you
know, the normal stuff) as well as some membership specials they are running
for a “limited time only,” which in gym speak, means “whenever you get around
to dragging your lazy butt in here, we will be waiting with our ‘limited time’
offer.” They mentioned low monthly fees, $0 enrollment and then, as big bold
letters came across the screen, “NO COMMITMENT,” the narrator excitedly reports
that you may cancel at any time.
What a horrible way to encourage someone to pursue a
lifetime of fitness! Right from the beginning, this gym is giving people an
out, an excuse to give up. No commitment! It’s an awful message to anyone who
is trying to take the right steps to better themselves. It’s one thing if we
are talking about a magazine subscription, a membership to a local museum or a
movie streaming service. Those are all things that you may decide are not
important or not necessary. Maybe you only need them for a season in your life.
But your health? That’s not something you can’t “fix” in just a few months, not
needing a whole year of a gym membership to accomplish.
Now, you may find a slightly better gym in four months and
be “stuck” at your current gym for the remainder of the year, but if you are
exercising consistently and making a difference in your physical and emotional
health, does it really matter if the evil gym that made you sign up for a year
is three minutes out of the way compared to the new gym you found? No, where
you exercise is far less important than that you exercise.
Along with health and fitness, marriage, career, education, parenting:
these are all lifelong journeys requiring tremendous commitment and dedication.
Embarking on any venture into even a single one of these areas with a “no
commitment” attitude is recipe for failure and disappointment. You can’t just “date”
improvement. You must commit.
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