Logic does not have much of a voice when it comes to our emotions and behavior. Logic can reinforce an emotion or a behavior already in place, but it rarely changes their direction. Think about smoking. We’ve known for quite some time it is really bad for us and causes numerous lung maladies over time. But it is often the now-taboo social stigma, the embarrassment of stained teeth and nasty breath and the discomfort of standing outside in the freezing cold to enjoy a few puffs from a cancer stick that get people to quit. Or it is the increasingly painful monetary cost that triggers someone to give up the habit. The emotions attached to all those experiences are often far stronger than the logic of long-term health problems. You can give someone all the reasons, stats, charts, and graphs for eating a better diet, being on a budget, waking up earlier, spending less time on social media, going to the gym, finishing college, reading more, shaking babies less, etc. But without compelling