When I began my journey as a financial planner nearly a decade and a half ago, the world economy was setting the stage for the financial meltdown of 2008/2009 and arguably the most severe financial storm since the Great Depression. As my own career struggled to take flight, people everywhere were losing jobs and retirement accounts were being halved. And amidst the increasingly ominous news reports, the mounting fear and panic added only more injury to personal circumstances as investors made devastating mistakes that placed their financial futures in even greater jeopardy. It was in this chaos I felt it was my job, my duty even, to help people prevent financial mistakes and do everything in my power to ensure they did not run out of money in retirement. It was, and still is, a noble endeavor. But I have learned a few things along the way, and realize now, that mission was just the tip of the iceberg. I have learned that managing money is the easy part and the more critical piece